The three tiers at a glance
X sells subscriptions in three tiers — Basic, Premium, and Premium+ — and the pitch is a ladder: fewer ads and more reach as you climb. Exact prices vary by region and change regularly, so treat any figure you read (including this one) as a prompt to check the current pricing in your app before deciding.
What has stayed consistent across the years: the higher the tier, the bigger the reply-boost and the smaller the ad load, with Premium+ at the extreme (largest reach boost, ad-free).
What each tier buys
Basic: the utility layer — post editing, longer posts, basic formatting. Minimal reach benefits. Good for people who want the tools, not the business.
Premium: the creator tier — the verification checkmark, eligibility for the monetization programs, a meaningful reach boost, and roughly half the ads of a free account. This is the tier the monetization math starts from.
Premium+: the business tier — the largest reply-boost, no ads in your timeline, and the highest revenue share. It is priced accordingly, and it only pays for itself if you already earn from the platform.
The monetization angle
Monetization eligibility has been tied to holding a paid subscription, and which tiers qualify for which program has shifted over time — verify the current requirement for your region in the app's monetization section before subscribing for that reason alone.
One thing does not change with tiers: payouts scale with engagement from Premium users. Higher tiers improve your distribution and your share — but no tier fixes an account whose reach is already suppressed. Fix visibility first; a subscription does not buy back a restricted account.
The honest verdict
Under 500 followers and not monetizing yet: you need none of the tiers to grow. Content and replies are free. Buy tools only when a specific feature earns its keep.
Serious about monetization: Premium is the rational entry — it unlocks the programs and the reach boost. Premium+ is a business expense decision: do the math on your current earnings first, and revisit at scale. And whichever tier you pick, keep measuring your reach — the subscription changes the input, not the rules.